Business Model Canvas for Deep Tech: what it is, what it is for and how to complete it

February 13, 2026

An Business Model Canvas (BMC) has become a practical and visual tool for understanding, designing, and communicating how a company creates, delivers, and captures value. Unlike dense, linear business plans, the BMC condenses the critical components of a business onto a single page, enabling clear conversations across product, marketing, finance, and leadership teams.

qué es un business model canvas y como crearlo

By Mª Carmen Fernández Pérez

CMO of Bolboreta Innova Group. 25 years in strategic marketing and branding, specializing in connecting brands with people.

CMO de Bolboreta Innova Group.

CORPORATE

I WANT MY TEMPLATE

1. What is the Business Model Canvas?

The BMC is a framework divided into nine blocks that represent the fundamental elements of any business model. When worked on together, they provide a coherent snapshot of the business—from who you exist for (customers) and what you offer them (value proposition), to how you reach them (channels), how you relate to them (relationships), what enables delivery (resources, activities, partners), and how the business is sustained (revenues and costs). The downloadable template shown in this article reflects these nine blocks in Spanish: Key Partners, Key Activities, Value Propositions, Key Resources, Customer Relationships, Channels, Customer Segments, Cost Structure, and Revenue Streams.The template is provided by Bolboreta Innova Group.

The 9 building blocks of the canvas (practical overview)

Customer segment:  Define the groups of people or organizations you create value for. Differentiate between primary and secondary segments, and prioritize based on opportunity size and fit with your capabilities.
Value propositions:  Explain why customers choose you: solving a problem, saving time or money, reducing risk, improving performance, offering status, or simplifying processes. Value propositions should be concrete and verifiable.
Channels:  The ways you communicate, sell, and deliver your value proposition (digital, physical, owned, or third‑party). Evaluate each channel based on cost, reach, and level of control.
Customer relationships: The type of relationship you establish (self‑service, personal assistance, communities, automated). This must be consistent with both your promise and your margins.
Revenue streams:  How you monetize: one‑time sales, subscriptions, usage‑based pricing, brokerage fees, licensing, or services. Define pricing, discounts, and conditions clearly.
Key resources: The essential assets that enable value delivery and operations: people, technology, brand, data, capital, and intellectual property.
Key activities: The critical actions required to create and deliver value: product development, marketing, customer support, logistics, R&D, partnerships.
Key partners:  Third parties that reduce risk, provide resources, or increase efficiency: suppliers, platforms, distributors, outsourcing partners. outsourcing).
Cost structure: Fixed and variable costs required to operate (team, technology, marketing, operations). Compare them against revenues to ensure sustainability.

How to complete the canvas step by step (in an effective session)

Start with the customer and the problem. Outline Customer Segments and Value Propositions using short, concrete statements. Avoid generalities such as "for everyone."
Map the route to delivery. Define Channels and Customer Relationships that best match your segments and your margin structure. For digital products, prioritize measurable channels.
Ground the operations. Identify essential key resources, key activities and key essential partners. Ask what is truly core and what should be outsourced.
Close the financial equation. Lists Revenue Streams and Cost Structure. Build scenarios (baseline/optimistic/prudent) to validate viability.
Iterate and prioritize. Highlight critical assumptions and how you’ll validate them (interviews, MVPs, pricing tests). Revisit the canvas after every meaningful learning.