1. What is it and why it matters
A pitch deck is the calling card of any startup seeking funding: a visual summary that, in under five minutes, determines whether your project moves on to the next stage. That’s why every slide must tell a clear part of the story, with a sharp focus on the value your company delivers.
CMO of Bolboreta Innova Group. 25 years in strategic marketing and branding, specializing in connecting brands with people.
CMO de Bolboreta Innova Group.
CORPORATE
2. Slide‑by‑slide structure
Use their order to build a fluid compelling narrative.
2.1 Introduction
Summarize in a single sentence what your company does, why it exists, and the impact it aims to achieve. A concise claim—such as “We cut last‑mile delivery times in half”—is far more memorable than paragraphs of technical explanation.
2.2 Team
Introduce only the core team: founders and key executives. Highlight relevant track record and the complementary roles that make this group the right combination to execute the plan.
2.3 Problem
Quantify the pain. For example: “SMEs lose €2.3M annually due to manual processes.” An urgent, measurable problem justifies the scale of the opportunity.
2.4 Solution
Explain your value proposition in one line and show a screenshot or GIF of the product to provide immediate context.
2.5 Market analysis
Define TAM (Total Addressable Market), SAM (Serviceable Available Market), and SOM (Serviceable Obtainable Market) using verifiable data, and demonstrate that the market is growing. Avoid inflating numbers—investors will validate figures within seconds.
2.6 Product
Describe the current stage (idea, MVP, traction) and validation: active users, retention, customer logos. Include competitive advantages and short testimonials.
2.7 Business model
Explain how you generate revenue and why it’s scalable (SaaS, take‑rate, licensing). Emphasize margins and positive unit economics within 18–24 months.SaaS, take-rate, licencias). Enfatiza márgenes y unit economics positivos a 18-24 meses.
2.8 Marketing and sales strategy
Present your funnel: acquisition channels, CAC, payback period, and a clear growth loop (content → lead → demo → upsell → referral). payback period y un growth loop claro (contenido → lead → demo → upsell → referencia).
2.9 Financials
Include current metrics (MRR, churn, burn rate) and 24–36‑month projections with explicit assumptions. Show remaining runway and how the requested investment extends operational lifespan.
2.10 The Ask
Close by stating the amount you’re raising, its use (e.g., Product 40%, Marketing 35%, Talent 25%), and the instrument (equity or convertible note).
3. Best practices to stand out
- Apply the 10‑20‑30 rule: 10 slides, 20 minutes, minimum 30‑point font—this prevents text overload.
- Tell a visual story : replace paragraphs with icons, screenshots, and charts; visuals help retain up to 65% more key information.
- Back everything with verifiable data: each metric should link to a public source or internal due diligence.
- Design mobile‑first: nearly 60% of investors review decks first on their smartphones—keep the PDF lightweight and readable.
- Prepare two versions: send the short version by email and bring the extended one to meetings. The initial filter moves faster, and details are discussed face‑to‑face.
4. Investor Checklist (Before Submitting)
- Clarity: each slide answers one key question.
- Evidence: all figures come from verifiable sources.
- Consistency: unified visual style and typography.
- Autonomy: the deck makes sense without a narrator.
- Call to action: the Ask is visible and quantified.
5. Conclusion
An effective pitch deck doesn’t sell hype—it articulates a real problem, a differentiated solution, and a sustainable economic model. Its goal is to trigger the next meeting, where metrics and due diligence will be explored in depth. Remember: investors tend to bet on the team and the market before they bet on the technology itself.
We’ve made a summary document available to you. Download it for free using the link at the end of this article and use it as a practical guide.
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