Mª Carmen Fernández Pérez

Professional Life

CMO at Bolboreta Innova Group, with over 25 years of experience in strategic marketing, branding, and business development. I have developed my professional career in both multinationals and SMEs, as well as leading my own marketing and communications company. I specialize in creating plans for startups and large companies, combining a creative and data-driven approach. I have worked in sectors such as food, consumer goods, real estate, renewable energy, infrastructure, and retail, leading teams and optimizing digital strategies. Passionate about connecting brands with people in an authentic way, my mission is to transform the world through strategies with concrete results.

Personal Life

A natural learner, curious and passionate about human behavior. I love challenges and exploring new perspectives. I enjoy sports, movement, and mind-body balance. My family is my rock and my greatest inspiration. Sometimes I find it hard to stop; I am always seeking growth, connection, and transformation.